Effective advertising is a highly important part of the success of your business. To be truly successful, you must be totally confident in your service. If you aren’t then people will pick up on this instantly and you will get poor results.

If you truly believe your service is special and will really help people, everything you write, say or do will be done with enthusiasm. People will pick up on this in all of your sales messages and enthusiasm is contagious!

If you don’t have enthusiasm for your service you should do some re-evaluating. Find out why you are lacking enthusiasm and look at any changes you can make to be more enthusiastic.

Here are some basic guidelines to use when writing your advertising messages. They may not apply to every form of advertising you use but are quality guidelines that can improve the response you get.

*Make your advertising messages your personal by transferring ownership. Use the words you and your as often as possible. Example: Included in your session instead of included in the session. After completing your message count the number of times you and yours appears, it should be twice as much as we, us, or our.

*Don’t use ALL CAPITALS in the text of your sales message. It slows people down and annoys them. Use bold instead.

*Most people would rather read shorter words and sentences.

*By using testimonials you can improve the quality of your advertising messages. Ask your previous clients for feedback or to rate your service and then select comments to add to your sales messages. Personal testimonials work better then general ones.

*Try writing your messages as if you are talking to a friend. Keep it simple and easy to understand whenever possible. By reading your sales message aloud you can easily feel if it is natural or not.

This simple advice can greatly help the effectiveness of your advertising.