Video marketing is not just for media professionals with their very expensive cameras and microphones and toned presentation. All you need is a cheap camera and access to a PC and you can compete with the biggest out there.

As it happens, you do not need the camera as we will demonstrate later in the article. So, all you need is a computer and connection to the internet and you have access to the greatest marketing tool ever invented.

There is no shortage of video grabbing tools out there. Camtasia is the market leader and they offer a free trial that comes with a video tutorial series to teach you how to use the software and show you its many features.

After a bit of training, this software is easy to use and can be used to demonstrate any product or service you have. Once you have the video captured, this can be quickly uploaded to to massive sites like Youtube where it has access to millions of potential clients.

An easier way to upload your videos is to use site submitters like TubeMogul.com. Sign up and use their universal upload to save you time and energy. There is also a function to track the progress of these videos.

So, what’s the point of uploading your video to Youtube – wouldn’t it be better to embed it in your own website? The beauty of uploading to Youtube is that you can use your profile in Youtube to link back to your site.

This is an great way to promote your business on the internet. The big search engines like google and yahoo love web sites like Youtube. Your video will be spidered in no time and a lot of the time this video will rank even better than your main web site. This is one of the ‘secret’ ways marketeers dominate the search listings.

So next time you see your competitors website rank on 8 of the top 10 spot on the search engine listings, take a closer look and you will see these same methods used to gain at least one of those positions.