The world’s third largest PC vendor Acer has lead in the transformation of “heavy.” At the recent conference on global strategy, Acer Chairman JT Wang said that he hopes the end of the year in the Chinese market, Acer introduced smart phones, is currently working with China Unicom to communicate. Channels in the sales, Wang said Acer smartphone will be covered by the current main mobile phone sales channels. Acer meaning of strategic cooperation with China Unicom has been self-evident. On the one hand, for Unicom, the image of his followers out of the market must be through the power terminal; On the other hand, the introduction of the Internet to allow PC makers to alleviate the trend of recession, so to copy the model to the 3G Internet access market has become the PC manufacturers new expectations.
PC manufacturers “catch” operators
Apple is the only one in the smart phone market, the success of computer manufacturers, eager to open up the mobile market, Acer is more to be learned. Some analysts believe that mobile phones with high-tech “erosion” of the market share of notebook computers, computer manufacturers since converted to the production of mobile phones makes sense. In fact, Acer to enter smartphone market premeditated. As early as March 2008, Acer announced the acquisition of Taiwan’s leading manufacturer of smart phones – Yitian Information Co., Ltd., to enter the smart phone market. Under the agreement, Acer intends to convert to shares acquired 100% equity Yitian information, enabling IT to become Yitian Acer’s wholly owned subsidiary. Wang’s, said the main reason for the acquisition of smart phone market is growing rapidly. The co-operation with China Unicom, there are likely to achieve a win-win situation. First, the obvious advantage of Acer channels. Acer founder Stan Shih pointed out that the Acer into the smartphone market, with the largest DoPod difference is the localization of the global channel capacity, it is learned that the global distribution channels Acer more than 30 years, while Acer and carriers also have a very close relationship. Second, the fight against cell phone manufacturers to enter the field of PC. Google iPhone mobile phones and the advent of mobile phones, smart phones is confirmed to replace the PC to speed up the arrival of the era. Acer chairman JT Wang said that if we do not reach the smart phone market, then 2-3 years later, mobile phone manufacturers should reach the PC market. His words reflected the PC manufacturers are now under the economic crisis of irritability, not only Acer, Dell will also launch its own mobile phone products, and Lenovo, Hewlett-Packard and other mobile phones already have their own products. Third, the restructuring. In the long run, the smart phone to replace the PC and notebook will be a general trend, this is Google, Apple and Nokia and other IT giants such as mobile phone giants are very positive about smart phones and mobile Internet reason. Google iPhone mobile phones and the advent of mobile phones, smart phones is confirmed to replace the PC to speed up the arrival of the era. Fourth, accelerate the pace of transition needs. PC products as a result of homogenization of the inevitable trend has led to PC makers an annual decline in profits, but also in the context of the financial crisis, a growing number of consumers spending more rational, they realize that in order to achieve the Internet, document processing, etc. These simple work, three to four years ago is sufficient to configure the computer. So Acer’s rapid growth to meet the objectives, need to find a new profit growth point.
PC manufacturers as the only 3G incremental
PC manufacturers and telecom operators, is an inevitable trend, 3G has become a PC manufacturer only incremental profit growth. On the one hand, under the influence of global financial turmoil, the growth of the Internet of the PC market as a “winter” in a beautiful scenic routes. According to IDC statistics show that China’s market access in 2007 about the shipment of 3 million units, while in 2008 soared to 50 million units in 2009 is expected to reach more than 1.9 million, sales in 2010 up to 286 million more than its sales in 2012 will exceed five million more of the mark, Internet notebook industry this has become the main engine of growth. China Mobile is now work-Packard, Dell, Founder, Tongfang, Samsung, Acer and other manufacturers launched 11 integrated Internet TD module and notebook of this, China Telecom also launched a joint manufacturers CDMA2000-based 3G technology, the Internet. Industry sources, the Internet and cell phone with this will become the most important era of 3G mobile terminals. On the other hand, in addition to Acer to enter the field of smart phones, the ASUS mobile phones in cooperation with Garmin, the Android platform is also considered, the product listing is expected soon. Shen, ASUS CEO to have pointed out that the Eee Phone does not rule out the Android platform will be adopted. In addition, CEO Michael Dell – Dell has also personally confirm that will be involved in the smart phone. Dell said that notebook computers have integrated 3G capabilities, the future will be to enter the smartphone.
Or into a PC manufacturer, “Red Sea”
Acer to go in the area of intelligent telephones, the market answer to accomplish the yearned results? These matters have not the accurate answer. With PC manufacturers to go in the intelligent telephone contrasted to the eagerness, numerous analysts do not glimpse empty afternoon. First of all, in supplement to Apple, there were four of the world’s peak two PC monster Hewlett-Packard and Lenovo, intelligent telephones into the market mean profits of a precedent, after all, PC and wireless telephone belonging to two distinct areas. Used to deal computers conceiving and approach to the conceive and sale of wireless telephones, it might not work. Second, the intelligent telephone market, for example Lin strong. The world’s peak five wireless telephone emblems have their own merchandise line of intelligent telephones and has a large number of trusted users, in alignment to dispute these mighty adversaries, will not be easy. Analyst at market study firm IDC said that in the area of intelligent telephones has heavyweight emblems for example Nokia, Apple’s cooling telephone, enterprise bosses BlackBerry essential, that these computer manufacturers to supply what? Furthermore, Acer is completely distinct localities associated to if the assistance is still unknown. Like most well liked industry-like, with numerous new entrants, often lead to the risk of surplus provide, intelligent wireless telephone market is no exception. Lack of market earnings of these new competitors are often furthermore the most susceptible, the hurry of new competitors into the room directed to the fast down turn in charges, earnings margins will furthermore diminish. ASUS to launch in 2007 low-cost Internet get access to that is demonstration of this.
