Toyota Motor: with mixed feelings to the Shanghai Auto Show

Posted on April 27, 2009 @ 3:05 am
by Zou himfr

Toyota has been in China in lead to arise forceful, but the Shanghai Auto Show that they have to face the loss of Toyota, the alive of global operations. In lead to diminish the impact, in the past the demonstrate, Toyota Executive Vice President of China Mr. Nozaki recognised an interview with writers on the situation. Mr. Nozaki said: “In the past five years, the world’s auto market is the average every year increment of 4-500000. Including principle production plants, surrounding Toyota, have in the past five years to enhance money in the world money or deductions of demonstration scale, but sophisticated a unexpected economic calamity, it can be said that none can exactly predict, surrounding Toyota, but also round object the world there is no way economists in all prospect the impact of economic calamity, economic calamity led to the expansion of the fiscal slowdown and higher yen exchange rate, the couple combined can be said to be Toyota’s main intents for losses. ”

“Toyota’s employees will task closely combined, tide through the difficult times we must strive to overcome this crisis. And Toyota 70 years we facade behind at our history of expansion, we face the calamity is not the first time, and will again later the experience, so we will do our best to overcome such problems as before long as possible. ”

FAW Toyota on the construction of the new progress made in the factory, Mr. Nozaki said: the initial plan is to build a 100,000 units annual production capacity of new factory in Changchun, but the specific implementation in this regard is the consensus and the FAW Group, in accordance with the actual needs of production step by step projects. Did not cancel the project, but to slow down the speed.

S M, Toyota has said that may be shut in North America and several manufacturers in Japan. Temporary manufacturer in China has not been so threatened. Guangfeng in June last year to start construction vegetation, output is anticipated the middle of this year, the output line is mostly utilised to make the Han Randa and Camry

The global economic calamity in the lead against the setting of diminishing appeal, Toyota’s motor vehicle demonstration in 2009 in all prospect 7.08 million, the goods effected will be diminished by come seal 12%, a 7 to its least crosswise in years. Although the Chinese market immobile has a forceful purchasing vitality, a quarter of sales this year surpassed the United States, but Toyota was lowered in 2009 sales aim in China. FAW Toyota sales in which the aim for 380,000, Canton Steam Toyota purposes to achieve the sales aim close to 200,000, these couple measures through the beforehand year’s actual sales growth in a small range.

Toyota sales goals to decrease one of the reasons is to decrease the force on dealers, for example a Toyota trader in Guangzhou last year’s sales goal is 2400, this year’s sales goal is 1400. Most of last year, Toyota dealers decrease, so very sad dealers. The cause is that the sales goal is too high, dealers in alignment to entire the task, had to let sales of engine vehicles. The authorized furthermore said that

Toyota Motor Show in Shanghai seminar, Katsuaki Watanabe, said: “In the present world financial position against the backdrop of a important slowdown in the Chinese finances and the automobile commerce was still sustained stable growth. A long time before, Toyota made in China as an significant the automotive market. We are now on the future of China’s auto commerce, have higher anticipations than ever before and hope.

About the Author:






Leave a Reply