For the bride, looking her best at her wedding and in the wedding photos is an important thing. Maybe more important than anything else since the photos will likely last several lifetimes. I remember looking back on my grandmother’s wedding photos and thinking that she looked beautiful.
Usually the bride will hire a hair and makeup artist to do her hair and makeup to bring out the best features of the bride on the day of the wedding. Often times, the bride also provides the service to her bridesmaid as a wedding gift for the service of being in the wedding.

Many hair and makeup artists will travel to the hotel or even the wedding location to perform the service shortly before the ceremony but do usually ask for a dry run of the makeup application some days before the actual wedding in order to make sure the bride will get the look she wants.