While reading one of the daily articles on a blog today, I came across a reference to a well named site focusing on the financial market.  What really got me, was it was one of the most cleverly named sites at ever seen.

Now before you jump to conclusions, it is not some sort of goofy name or one that is inappropriate for the services it offers.  In fact, I would almost say that the name of the site empathizes with the investor who thinks that their advisor only caters to rich clients.

Can you guess what it is?

The name of the site is "Your Money Matters", the result of a great idea by Michael Dinich.  Not only do they provide free advice and information regarding financial and estate planning, but their advice can apply to you no matter what financial situation you find yourself in.

Definitely a smart name for a smart site.